It all starts with active monitoring. All you have to do is to type your name (your brand name) and start monitoring the search results. It is as simple as that.

Now, you have a list of search results generated by the search engine from the keyword you have entered. You will have to monitor them, track them, and decide which links should appear and which links should be suppressed.

A great way to comprehensively monitor your reputation is to search your name variations. You will see different results that will allow you to understand which keyword is your primary keyword or a brand name.

Now, you eliminate the negative results and start creating a strategy to push them down.

This usually takes time. But first, you need to start creating quality content. Now, you are the author of everything that you are generating online. Make sure to use quality content for your profiles.

Create a blog as well, and start positing information articles related to your field. Apart from it, you will have to do guest posting on different authority blogs.

You can generate press releases, news articles, executive interviews, and blog posts. High domain authority sites rank higher and if you wish to eliminate negatives or want to be on the first page of a search engine, you must focus on content marketing and PR.

Creating a professional website is a big plus. All you have to do is to register your domain with the keyword you have selected previously. Once it is registered, you will start generating content on your website.

Keep the website design simple and professional. It should be SEO-friendly and appealing to the eyes. Make sure to update your website on a regular basis and publish blog posts as well. The website will take some time to rank. However, it is one of the best long-term strategies that you should consider.

No one can argue that these days. Your online reputation is no longer a thing for executives. It has become a business card for every professional in any field.

Wherever you go, you should be able to say, ‘You can Google me’.

Your online results have become your business card these days. Wherever you are going to pitch a business idea or apply for a job, your online search results act as a portfolio. If there is anything wrong with your online reputation, you are going to face serious problems.

Another benefit that you are going to receive is excellent visibility. Remember when we talked about background checks. This is where you get clearance at almost every stage of your professional life. Even if you are just starting a professional life, you need to work on improving visibility and it can only happen when you work on your online reputation.

Your online reputation is definitely going to build a competitive edge. If you are a salesman, you will have a better chance of making a sale online as compared to someone with no or negative online image. With a properly managed personal reputation, you can outsmart your competitors.

The very first thing that you must do is register a domain in your name. Make sure to register a domain with the right keyword (which is going to be your name). It helps in branding and you will have a professional website or a portfolio online.

After registering the domain name, you will build a professional-looking website and you will write your biography. Make sure to optimize the right keyword when writing a biography. Here’s a guide on making your bio rank high in Google. You will keep updating your website on a regular basis.

This is something you need to work on. If you have posted something on your FB profile or Twitter account that you shouldn’t have, then it is time to delete and clear all the clutter. Make sure to differentiate your personal and professional life online.

Set separate accounts for personal use and focus on your professional social media accounts and profiles. You need to optimize all of your professional social media profiles with proper details. It is important not to share any personal details or suggestions. If you are separating your professional life online from your personal life, you will have a professional online image.

Social media is always going to be your ally when it comes to personal reputation management. Make sure to create profiles on almost every social media platform. These profiles rank higher when it comes to individuals. Make sure to use these profiles to your advantage.

There are various social media platforms apart from Facebook, Twitter, and Instagram. You need to explore platforms like Medium and start generating content and creating a professional profile there.

Whether you are running a business or arguing with someone over a post on Facebook, you need to be ready to apologize and realize when you have made a mistake. These things can backfire all the time. Everyone makes mistakes and it is important to rectify them as soon as possible.

If someone has shared a negative review about your services, then you must address it quickly and apologize publicly to avoid creating a scene. Controversies are easy to create and very hard to resolve.

You already know the basics and some of the advanced online reputation management tactics that work. If you are searching for a good online reputation management company, you need to understand what you should look for.

Yes, there is a pool of companies out there, and all claim to resolve your problems as swiftly as they can. You need to choose a company that not only helps you suppress the negatives but also helps you take control of your online reputation.

The management of your online search results is important and you should be the one taking charge of it. We have created a list of things that you should watch out for when selecting a reputation management company for your campaign.

You can’t just go on and buy a service online. You must talk to them first. If you are hiring a reputation management agency, then it is important to get in touch with the company’s expert or consultant. It will give you a clear idea of whether you should try them out or move on.

Be clear about your current reputation so you can get a fair analysis. Some people find it difficult to disclose what they have been involved in. But hey, no one is judging here. If they are judging, then they are already in the wrong business. Make sure to discuss your issues straight away to get an honest response.

This is where most of the scams happen. When it comes to reputation management, no one can provide you with any sort of guarantee. As it is all about SEO in reputation management, it is impossible to give the exact time frame.

Normally, reputation management campaigns require at least 6-8 months to fix or repair the damaged reputation. But if someone is promising that it can happen within 2-3 months or a few weeks, then it’s a red flag for you and you should run away.

To check your online reputation, the best way is to do an internet search. Just type in your name (the name you are known with), try different variations, you will get to know your search results. Based on these search results, you can know how bad or good is your online reputation.

The best way to repair your online reputation is by suppressing the existing negative search results. It can be done using a proper online reputation management strategy. It includes posting on high authority domains, creating a professional website, creating professional social media profiles, and optimizing the right keywords.