What is personal branding? This is the question that comes to everyone’s mind and everyone starts thinking about it now and then. Personal branding and self-branding were an unknown concept a decade ago but now it has become the talk of the town. Every person needs to know what is personal branding and how it is going to benefit them in the long run.
Personal branding is all about creating something that you stand for and promoting it by keeping it in line with your values and ambition.
It is essential to know what is personal branding and how its components can be fully utilized to create a difference through your product. For personal branding, you need to focus on your skills and experience. Without these two components, you are not going to do well as this combination is going to distinguish you from the others in the market.
As per Sir Richard Branson, “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
This is the most powerful thing one achieves in life which is to be. Such a power attracts people towards you because then everything you do is filled with love and joy. This love joy is visible in Steve Jobs’ creations and this is the reason why millions of his followers said “God is dead” when his soul departed. This is the stature entrepreneurship offers but it’s only for those who “think different” which was Steve Jobs’ life and marketing motto.
An individual is also a brand
Gone are the days when you need to have enough money to build a brand. You do not need to have intelligence like Mark Zuckerberg or a brain like bill gates to become the talk of the town as you can quite easily become the spark of the town by building a personal brand through personal branding. It is necessary for every person to know the value of himself and know that he can do wonders by having a smart strategy.
If you have a plan and you know how to execute it, welcome onboard, you have become a personal brand.
Your major asset in this entire journey is going to be the impression that you will leave on the people. As a matter of fact, many people do not feel comfortable when they are told of personal branding and how building a personal brand will benefit them. They are more private and it sounds like a breach of privacy to let everyone know what you are up to and what your brand is going to offer them.
CrunchPress is a team of highly professional people who know what your brand needs. They not only build your brand but also help you in its growth and sustainability. Every process is focused on personal brand growth and is an unmatched opportunity to learn more about where your personal brand stands.
Why Personal Branding Matters
You need to know that you are being googled at every stage of your career. The way you use google in your daily routine, it is being used by other stakeholders for almost every purpose. From your past experiences to your inclinations, your employer can search for everything.
It is true. If the owner of the company does not have great repute, people will hesitate while working with him and this is the reason why most of the business dealings are made on the basis of personal reputation. You need to work on your personal brand and the only way to up the game of self-branding is reputation.
Steve jobs is a great example since he told his entire story to the world without any fear of being judged. Though there were certain aspects of his personal life on which he could be judged instead he preferred to speak the truth and only an honest man speaks the truth. Honesty is the foundation of trust. At times being honest could mean putting everything at stake but those who leave a mark in this world are the ones who are not afraid of losing anything. One can only feel alive when there is no fear left inside. Once one has conquered all the fears inside only then can one touch the source of creation inside and turn it into a source of inspiration for others.
Self-branding does not happen overnight. As a matter of fact, becoming a personal brand is a long process and you have to manage everything properly to ensure that your personal brand campaign is on the right track. It is essential to have a sound understanding of these things as the only thing that is going to help you in understanding your existing progress.
If you are the CEO of any company, bear it in mind that your business largely depends on your reputation and this is the biggest reason why you need to focus on personal branding. What is personal branding? You will not have to work on it as you can get in touch with CrunchPress and you are good to go.
People are screening you online
Someone is screening you online while you are reading this article. They are not keeping an eye on your professional arena but also your personal life. What kind of a person you are in your personal life largely defines your approach in professional life. No matter what your age or profession is, you are being screened online.
It is not limited to being the CEO only. People these days specifically employers also look for your name online and see your online presence before hiring you. It is essential for you to know that you are going to have an exceptional approach once you go online.
“Over half of consumers have chosen to do business with a freelancer or company because of a strong, positive online presence.”
Personal Branding can help you in nailing every field
If you want to help yourself, you have to create your personal brand. You are growing well and there is nothing to say about it but you need to consider it as just another channel that can offer you exceptional success. It is also important to know the value of various channels that can also add to your growing personal brand. You need to ensure that you are widely available on various channels and you are good to go. All you need to do is connect with your people and that is it.
Another important aspect is that this is too much gain with not too much pain. You just need to be consistent. A business is a reflection of one’s value system and the best way to exhibit is through personal branding. Moreover, during the era of the internet where information travels faster than the speed of light personal branding has become more important than ever before. Today entrepreneurs are treated like celebrities and their target audience wants to know everything about them. It is high time to distinguish yourself from your competitors and you will not find another way better than personal branding.
The Most Effective Process for Building Your Personal Brand
You have to make others know that your brand is not just another brand rather it is a marketable entity. You have to ensure that you are properly marketing your personal brand and you are covering every length to get your set objective. There is no point in going zig-zag. You need to have an all-inclusive strategy.
Personal branding is a long process and you have to be patient in the entire process. From optimization to the development of your brand, every step would be demanding. You have to set your target audience as this is the first step towards building your credibility. We need to understand the importance of everything that comes along with building a brand. You have to take control of the opportunities that come your way. You need to focus on involving bloggers and other influencers to get in touch with your target audience. This will also create a buzz.
3 Pillars of Personal Branding
You need to focus on credibility and opportunities to build a basic brand. Every brand is unique in one way or the other. Their customers have turned into followers who trust them blindly. Thus entrepreneurs have also made a point to communicate with their audience as much as they can through interviews, by attending conferences, or even by appearing in marketing campaigns. Communication is vital for personal branding because it presents an opportunity for entrepreneurs to speak their hearts and mind and tell the world their purpose and mission.
7 Ways to Boost Your Online Presence
With the internet growing more and more advanced, we have an easier way to set ourselves up but it is also harder because now everyone is doing it. You need to stand out from the crowd and make yourself known. Here are seven ways to boost your online presence.
Make a fleshed-out persona
We’ve seen enough of brands that seem to be completely different entities. Connect to your customers by giving them an insight into your own life. Display your passions and hobbies and treat them as friends. In other words, try to be more real and three-dimensional.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Jeff Bezos
Even the first trillionaire to be, Jeff Bazos swears by the significance of personal branding. The first and foremost rule of personal branding is the cultivation of your image and your values. You have to be very cautious about what you are going to post and how it is going to work out for you and your company. If you will start positing fake information about your work, it will fire back because people are careening you and you cannot hide anything from them.
You must not limit your branding campaign to yourself rather you must include aspects of your personal life that you want to share and feel like sharing with others. You can always have your private space.
Mark Zuckerberg is a personal brand that can be used as a classic example. He not only focuses on his professional life but also involves his wife Priscilla in his activities.
There is no need to amplify your life and show it to the people. It must be a balanced thing and you have to be very careful with it. Personal branding is more about being genuine. There is so much fakeness around everyone and people want to see the genuine side of yours and this is the reason why you must go for self-branding. You can show the world what you truly are and the values that you stand for.
Content marketing is everything in personal branding
Your content plays a major part in your popularity and content is the major thing that entertains your followers by creating engaging and relatable content because, at the end of the day, this is what you’re going to be judged based on. At the end of the day, you have got nothing but exceptional content. Content marketing is an exceptionally useful tool when it comes to personal branding.
Research has shown that 70% of social media users prefer knowing and reading more about the product and company profile.
Content marketing is the only simple way to let them know more about the product. Every company has gone mad after product descriptions and this is the point where people come to know about your product. Content marketing allows you to give tiny details to your customers and it turns out to be an inspiration as well.
This is the best way to let your clients know that you care about them. You are providing them with everything they will ever want to know about you and your work and this is going to be the game-changer. We have to understand the importance of several things and how they can change your entire concept. You can only generate
Paid Advertisements are game-changers
This is an excellent way to get more reach. You’ll be surprised at how effective these are especially if you’re selling anything. In this world, there’s a story behind everything from a tree you probably pass by on your way back home every day to a successful product you are addicted to. However, everyone is not interested in every story but everyone loves a success story because it inspires them and they can relate to it in some way. Hence entrepreneurs must put their stories out there to let people believe you belong to them and you are from them. This can easily be done through paid advertisements. Google ads can be of great use in this regard. You need to focus on every aspect of your strategy and ensure that it is a wide-ranging strategy.
Learn SEO
To maximize reach, you can also make your content more streamlined and likely to appear in search results through SEO-optimized content. It’s useful and very helpful and does wonder about growing your brand.
Search-friendly LinkedIn resume:
This may sound somewhat complex, however in truth, it’s not. What you have to do is to appropriately round out all the data fields in your LinkedIn profile required by Google to make a powerful profile and make sure that your LinkedIn resume must be search-friendly. It is essential to use tools to facilitate your audience. This data incorporates the name of the organization and your role in it, just as the name of many other services being offered by you. You need to get an expert for managing everything on your Linkedin resume as the expert knows what audience Moreover, you have to change the default URL for your open profile so it incorporates your name and ensures you link it to a WordPress blog, Facebook, and Twitter accounts, and so forth.
Your profile on the website is essential:
In contrast to profiles on well-known social media platforms, which can be considered as an amazing platform, making a profile on your site implies that you have an unlimited reach and you have to make the best out of it. This incorporates making the ideal plan, keeping in touch with an expert and fetching exceptional content, and concentrating on the on-page SEO.
To make the most ideal profile, it’s significant to have a personal website for personal branding.
This page ought to be associated with all your present and dynamic profiles on different online networking and ensure you’ve mentioned your name for the page URL, just as toward the start of the page title. SEO is going to give you what you need for your brand in terms of an online presence.
Use multiple social media platforms:
Twitter accounts rank incredibly well in Google and so do Facebook, Tumblr, Vimeo, Quora, and even About.me accounts. This is the reason it’s essential to keep up an expert look and utilize a progressively proficient profile picture. Regardless of whether you don’t consider them applicable to your business, many individuals use them and they can see your profile as well. These are amazing as they offer unmatched reach to your brand. Round out a short bio, add back-links allowing your site to have a stronger foundation. It might appear like a lot of work but you have to be careful with your social media platform presence. Your presence must be strategic and calculated.
Develop Relationships
Know who you’re up against and befriend them or befriend people who have more reach than you in the same industry. This is will generate more traffic through features or guest appearances and will ultimately end up getting you more publicity. Traffic is useful when you know how to use it for your reputation. You have to keep this traffic engaged and address everything that they want to know about.
Engage with your audience
Be sure to engage with your followers as well as other creators, be it directly or in comments. It’s a great way to start new friendships and also strengthen your relationship with your followers/customers. Make them realize that you are a person behind the screen and give them emotional connectivity. The basic reason behind your presence on online platforms is your engagement with your audience. Your target audience is looking for straightforward information about you and they can get it by getting in touch with you. You have to be upright and authentic.
Make a mobile-friendly website
Make something that people can access on their phones as well as their computers. Most people usually discover sites or creators on their phones and if they have problems interacting with your content, that’s going to be you losing one customer or follower. Make sure your website is optimized for phones tablets and other hand-held devices. You have to ensure that you are benefitting your audience and making everything simpler for them.
Brands have to have been very keen and to the point. As a consequence, their brands acquire no texture, no character, and no public trust.”
Without personal branding, a void creates between entrepreneurs and their audience but it is always better for your followers to have faith in you first, then your product.
Richard Branson’s craziness has also caught the queen’s attention who knighted him as Sir. Entrepreneurs are people who have come to the world with a message and it is their duty to communicate that message truthfully and honestly if they want to be remembered. Their creations do not require a pretty face it demands only one thing, a strong character. It is based on this character that your followers stay loyal to your company.
Other organizations also want to be associated with you because everyone is looking for such people to work with. Though personal branding may take a lifetime once one has turned into a solid personal brand one achieves the Midas touch.
Personal branding connects you with your audience
There is no better way to establish a strong connection with your audience. A personal brand is not limited to the creation of a personal brand rather it is more dependent on the audience of the brand. People are spending millions of dollars to be able to connect with their audience through various ads. Today, the strategy has changed with personal branding. Instead of depending on big companies and advertising budgets, people and brands are ensuring their online presence with personal branding.
1. People trust you more
The first and foremost benefit of personal branding is that it helps you in getting the trust of people. If you are a CEO of a company and there are bad reviews attached to your name, chances are high that people will not interact with you as they will not trust you. Self-branding and personal brand help you in dealing with this negative feedback and it prepares you for future ventures.
Another important reason why you need to get your personal brand is that it explains more about you and what you do. If you are an entrepreneur, people will learn from your personal brand the reason behind what you do and why you do it. Every professional needs to have a personal brand as it is key to a successful business.
People need to know more about you and you can do this by having an exceptional approach by branding. You need to be very clear about what you are doing and this clarity must be evident
You are distinguished from your competitors:
Your personal brand is a competitive thing that is going to distinguish you from your competition in the market. The more you are focused on building your brand, the more you raise yourself above your competitors. Having a great online reputation allows you to have an exceptional position in the minds of your audience and this rules out various negative feedback about your brand.
CrunchPress is a leading online reputation management company that takes your reputation to new heights with balanced techniques and mind-boggling mechanisms.
It is necessary to not forget successful companies are built by truthful and honest leaders who raise a workforce and followers with the same value system. Similarly, Richard Branson is another business leader who represents his company’s core of being adventurous and risk-taking. He has always done things that are unusual such as by showing up as a flight attendant for a competing airline. His unorthodox style and commitment to his passions have allowed him to create a solid personal brand. He says “too many companies want their brands to reflect some idealized, perfect image of themselves. This all will be useless if he fails to transform it into a brand. Using basic personal branding tools can enhance your overall personality in no time.
If you are running a brand, there will be many people who will be following the same thing and the same strategy and are supporting the same product. This is the point where you have to break the clutter. If you will stick to the same old mechanism and will rely on basic advertising and branding skills, you are never going to break the clutter. Therefore, it is important to know the importance of competitors and the techniques that can break the clutter. It will be a demanding thing at the start as you have to focus on almost every aspect of your work along with maintaining your online presence.
100% authentic information about you
Your personal brand is basically you. It reflects your values, objectives, services, and passions. It comes directly from your inside and it must be driven by your passion. Your personal brand must grow like a true reflection of you as this is the medium that is going to connect you with your clients and audience. It grows from what you are and what you stand for. Without a doubt, it is who you exactly are. The moment people spot any fakeness or anything that is not you, they will start unfollowing you.
This is a common issue that almost every person is facing these days. One negative comment can ruin your reputation and this has taken a toll on many businesses. Personal branding is exceptional reputation management. It allows you to feed more positive content to your audience and let them know more about you.
Be an expert in your field for your specific audience
A highly successful personal brand turns you into the expert that you are yearning to become. People will be following you for solutions related to your field and they will pin on you for future developments. This makes you a leader. Personal branding allows you to polish your existing skills and this makes you more prepared for upcoming events of your professional life.
Connect with people on different platforms-unlimited reach
This is not limited to people getting inspired by you as personal branding has a lot more to offer to you. It has unlimited benefits that allow you to know people in your field and expand your existing network. As social media offers multiple platforms, you can expand your network like a pro. CrunchPress allows you to interact with people from other fields and get to know more about online reputation management. Personal branding paves the way for a better online reputation.
As per Tim Ferris: Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records.
Get ready to welcome ideal opportunities
Getting opportunities to get connected at higher levels with your audience and people from your field, personal branding is an amazing notion that is being endorsed and practiced by every leading personality and brand. Personal branding not only offers you the platform but it also opens gates for unlimited opportunities. You have to welcome every opportunity without any fear as this is the turning point to your destiny. Personal branding is an amazing concept as it requires less while giving you an infinite amount of benefits.
